APA

Farris P. W., Quelch J. a., . (1987). Advertising y promotion management : a manager's guide to theory y practice. Florida: Robert e. Krieger.

Chicago

Farris Paul W, Quelch John a, . 1987. Advertising y promotion management : a manager's guide to theory y practice. Florida: Robert e. Krieger.

Harvard

Farris P. W., Quelch J. a., . (1987). Advertising y promotion management : a manager's guide to theory y practice. Florida: Robert e. Krieger.

MLA

Farris Paul W, Quelch John a, . Advertising y promotion management : a manager's guide to theory y practice. Florida: Robert e. Krieger. 1987.