Nuevas tendencias en márketing : estrategias para los años noventa / prólogo de Philip Kotler.

By: Wilson, Aubrey [???]Contributor(s): Kotler, Philip [pról.] | Levitt, Theodore, 1925 [???]Material type: TextTextLanguage: Spanish Publication details: Buenos Aires : Espasa-Calpe, 1993Description: 230 páginasISBN: 9509900052Subject(s): Mercados | Competencia Economica | Productos | Comercializacion | Marketing
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