APA
Bigne Alcañiz J. E., Molla Descals A. & Miquel Peris S. (2013). Introduccion al marketing. Madrid: Mcgraw-Hill.
Chicago
Bigne Alcañiz J Enrique, Molla Descals Alejandro and Miquel Peris Salvador. 2013. Introduccion al marketing. Madrid: Mcgraw-Hill.
Harvard
Bigne Alcañiz J. E., Molla Descals A. and Miquel Peris S. (2013). Introduccion al marketing. Madrid: Mcgraw-Hill.
MLA
Bigne Alcañiz J Enrique, Molla Descals Alejandro and Miquel Peris Salvador. Introduccion al marketing. Madrid: Mcgraw-Hill. 2013.