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Kotler, Philip

Dirección de mercadotécnia : análisis, planeación, implementación y control - 8a ed. - México : Prentice-Hall Hispanoamericana, 1996. - 800 páginas

ISBN: 9688806765

Subjects--Topical Terms:
Administracion De Empresas
Marketing

Subjects--Index Terms: Investigacion De Mercados Mercadotecnia Distribucion

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