000 00628nam a2200229 a 4500
003 AR-ReUNN
005 20260702142618.0
008 260701s1987 us |||||||||||||||||eng
020 _a0-89464-261-8
041 0 _aeng
100 1 _aFarris, Paul W.
_954363
700 1 _aQuelch, John a.
_954364
245 1 0 _aAdvertising y promotion management : a manager's guide to theory y practice
264 1 _aFlorida
_bRobert e. Krieger
_c1987
300 _a301 páginas
650 4 _aAdministracion
_94375
650 4 _aManagement
_913725
650 4 _aPublicidad
_95239
942 _cLIB
035 _a(ECO)29465
001 127419
999 _c127419
_d127419
040 _aAR-ReUNN
_bspa
_cAR-ReUNN
_eaacr2