Marketing

By: Kotler, Philip [???]Contributor(s): Armstrong, Gary [???] | Benassini, Marcela [coord.] | Escalona García, Roberto Luís [tr.]Material type: TextTextLanguage: Spanish Publication details: México : Pearson, 2001Edition: 8a edDescription: 691 páginasISBN: 9702601010Subject(s): Precios | Productos | Marketing | Ventas | Estrategia Competitiva | Estrategia De Venta
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Item type Current library Call number Status Date due Barcode
Libros Libros Biblioteca Central UNNE
658.8 K87 m ej.1 (Browse shelf (Opens below)) Available 1.01-029438

Apéndice 1: cómo medir y pronosticar la demandaApéndice 2: aritmética de marketingIncluye CD

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