TY - BOOK AU - Popai AU - Point of Pourchase Advertising InstituteEnglewodNew Jersey TI - Point of purchase : design annual 2 SN - 0-934590-64-3 PY - 1994/// CY - New York PB - Retail Reporting Corporation KW - Diseño Grafico KW - Diseño Publicitario KW - Publicidad N1 - Popai : the 36 th mrchandising awvards ER -