Kotler, Philip <br/><br/>
Marketing management :   the millennium edition 

 - 10a ed. 
 - New Jersey :   Prentice-Hall,   c2000. 
 - 131 páginas :   il. ; cuads. 
 - The Prince Hall International Series in Marketing .
<br/><br/><label>ISBN: </label>0130122173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administracion<br/>Comercializacion<br/>Marketing<br/>Control<br/>Programas
<br/><br/><label>Subjects--Index Terms: </label>Gerencia Planeamiento Estrategico