@book{4991,
	author = {Magariños de Morentín, Juan A.},
	title = {El mensaje publicitario},
	publisher = {Hachette, },
	year = {1984.},
	address = {Buenos Aires : },
	edition = {2a ed.},
	note = {Apéndice bibliográfico p.p. 339-354}
}