@book{289491,
	author = {Higgins, Dennis},
	title = {El arte de escribir publicidad / Dennis Higgins},
	publisher = {Mc Graw-Hill - Interamericana},
	year = {1991},
	address = {México},
	note = {Conversaciones con : Bernbach, William - Burnett, Leo - Gribbin, George - Ogilvy, David - Reeves, Rosser}
}