@book{16887,
	author = {Kotler, Philip and Armstrong, Gary},
	title = {Marketing},
	publisher = {Pearson, },
	year = {2001.},
	address = {México : },
	edition = {8a ed.},
	note = {Apéndice 1: cómo medir y pronosticar la demandaApéndice 2: aritmética de marketingIncluye CD}
}