@book{131934,
	author = {Kotler, Philip and Armstrong, Gary},
	title = {Principios de marketing},
	publisher = {Pearson-Prentice Hall},
	year = {2008},
	address = {España},
	edition = {12a ed.},
	note = {Apéndice 1: Plan de Marketing  A-1  Apéndice 2: El Marketing en Cifras A-13  Apéndice 3: Carreras Profesionales en el Campo del marketing  A-35  Referencias R-1 - Creditos C-1}
}