@book{130331,
	author = {Alvarez Arderiú, Pedro Miguel and Billinger, Norberto Rolando},
	title = {Marketing política de negocios},
	publisher = {Universidad Nacional del Nordeste},
	year = {2001},
	address = {Resistencia},
	note = {Maestría en Gestión Empresarial. Area Comercialización : Marketing General}
}