@book{128690,
	author = {Hair, Jr., Joseph F. and Lamb, Jr., Charles W.},
	title = {Marketing},
	publisher = {Thomson Learning},
	year = {2003},
	address = {México},
	edition = {6a ed.},
	note = {Glosario: p.695-708 - Indice de direcciones en Internet : p.745}
}