TY  - BOOK
AU  - Farris,Paul W.
AU  - Quelch,John a.
TI  - Advertising y promotion management : a manager's guide to theory y practice
SN  - 0-89464-261-8
PY  - 1987///
CY  - Florida
PB  - Robert e. Krieger
KW  - Administracion
KW  - Management
KW  - Publicidad
ER  -