Farris, Paul W. <br/><br/>
Advertising y promotion management : a manager's guide to theory y practice 

 - 301 páginas 
<br/><br/><label>ISBN: </label>0-89464-261-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administracion<br/>Management<br/>Publicidad