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Kotler, Philip

Marketing - 8a ed. - México : Pearson, 2001. - 691 páginas

Apéndice 1: cómo medir y pronosticar la demandaApéndice 2: aritmética de marketingIncluye CD

ISBN: 9702601010

Subjects--Topical Terms:
Precios
Productos
Marketing
Ventas
Estrategia Competitiva
Estrategia De Venta

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